PageRank Explained PageRank
relies on the uniquely democratic nature of the web by using its vast
link structure as an indicator of an individual page's value. In
essence, Google interprets a link from page A to page B as a vote, by
page A, for page B. But, Google looks at considerably more than the
sheer volume of votes, or links a page receives; for example, it also
analyzes the page that casts the vote. Votes cast by pages that are
themselves "important" weigh more heavily and help to make other pages
"important." Using these and other factors, Google provides its views
on pages' relative importance. Of course, important
pages mean nothing to you if they don't match your query. So, Google
combines PageRank with sophisticated text-matching techniques to find
pages that are both important and relevant to your search. Google goes
far beyond the number of times a term appears on a page and examines
dozens of aspects of the page's content (and the content of the pages
linking to it) to determine if it's a good match for your query. If you would like to find out the Page Rank of your website you can install the Google Toolbar and select the option to 'show page rank' and each website you go to, the toolbar will display the Page Rank.